About Us

The Advocate is a vibrant, fresh weekly publication focusing on events that matter most to our readers.

Containing 100 per cent local copy, The Pictou Advocate covers everything from news and sports to community events and local people making a difference in the community. We combine it all with photos that capture the true spirit of our community – from all corners of Pictou County. As the founding publication of Advocate Media Inc. The Advocate has been in print for over a century (1893). From then until now, The Advocate continues to deliver stories and content that inform residents from Lismore to River John and all points in between.

The Advocate is where residents turn to find out what's going on in their backyard. We showcase community events, advertising spotlights on local businesses and columns on a variety of topics of interest to readers.

Company Overview

The Advocate is published by Advocate Media Inc an Advocate company. Advocate Printing & Publishing was founded in 1891. Headquartered in Pictou, NS, with locations in Nova Scotia and New Brunswick, the company services the Atlantic Provinces, the eastern seaboard and across Canada.

Advocate Media Inc. owns seven community newspapers. In addition, Advocate Printing & Publishing includes 25 trade and regional magazines, a flyer distribution company, a commercial photography studio, and a creative design studio.

Community Newspapers


  • Crystal Murray, President
  • Fred Fiander, Publisher
  • Jeff Burrows, Chief Financial Officer
  • Cathy Brown-MacLean, Human Capitol


  • Jackie Jardine, Editor
  • Raissa Tetanish, Acting Editor/Reporter
  • Myra MacKay-Wilson, Reception/Sales
  • Brendan Nicol, Advertising Sales