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About us

Pictou Advocate
Since 1893, Pictou County residents have looked to The Advocate for their local news, keeping them informed about their local newsmakers and shakers, heroes and villains, sports stars and lifestyle options.

Telephone: 902-485-8014
Fax: 902-752-4816

Scott MacKinnon, Advertising Manger - E-mail
Doug Perrin, Sales Rep - E-mail
Mark MacCallum, Sales Rep - E-mail
Marjorie Falconer, Classifieds - E-mail
General Information
Circulation: 3964
Distribution: paid
Audit: VCP
Published: Wednesday
Frequency: weekly
Advertising Rates
General Rates
National Line Rate: $0.79
Classified Line Rate: $0.57
Full Page: $957.18
1/2 Page: $478.59
1/3 Page: $319.06
1/4 Page: $239.30
1/8 Page: $119.65
1/16 Page: $59.82
Bus. Card (4 issues): $29.12/week
Bus. Card (13 issues): $27.44/week
Bus. Card (26 issues): $26.88/week
Bus. Card (52 issues): $23.52/week
Colour Charges
1 Colour: $125
2 Colour: $250
Process: $375
Position Charge
Guaranteed or preferred: 25% extra
Inserts
Local Insert: $65/M
Contract Insert: $55/M
Mechanical Specs / Market Information
Mechanical Specs
Columns: 6
Lines: 300
Column Widths: 1 - 1.78
2 - 3.72
3 - 5.67
4 - 7.61
5 - 9.56
6 - 11.50
Book by: Friday at 5pm
Send by: Monday at noon
Market Information
Top Communities: Pictou, New Glasgow, River John, Trenton, Westville, Stellarton, Scotsburn
FSA's: B0K
Population: 9256
Households: 3498
Avg. Income: $43,979
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