‘Tis the season for giving and sharing and for 37 years, that’s what the annual Pictou County Christmas Fund telethon has been doing.
The telethon is held each year at the deCoste Entertainment Centre on the last Sunday of November.
Monique Sobey has chaired the event for the past three years and takes pride in what the telethon has been able to do for the county.
“Last year we raised just over $80,000 and were able to assist 2,700 individuals in Pictou County,” says Sobey.
Registration for the New Glasgow area is 1-4 p.m. Nov. 21, 22 and 23 at the Sister Catherine Steele Centre in Lourdes, and in Pictou on Nov. 24 at the St. Andrew’s Presbyterian Church from 1 to 4 p.m. Those registering must bring a Nova Scotia Health Card.
The nine board members have been meeting since September to organize the annual event which has become a tradition for most county residents, kicking off the holiday season with some feel-good music and holiday spirit.
The event goes on without a hitch, thanks to the numerous volunteers who work leading up to and on the day of the event.
“Most of our volunteer positions are filled at this point,” says Sobey.
Rhonda Brown, in charge of entertainment and former chair adds, “We have volunteers who come back year after year… I honestly don’t know what we would do without them.”
The telethon runs 1 to 7 p.m. Sunday, November 27 at which time the public is invited to watch the live performances at the deCoste or on EastLink Television or to listen on East Coast FM.
Volunteers will take phone-in pledges which are read on air throughout the six-hour event.
“We get many pledges during the event, but we also get a number of pledges afterward, taking us well over our total for that day,” explains Sobey.
The goal for this year’s telethon is $75,000.
Entertainers this year include Dave Gunning, Doris Mason, the Keltic Kittens, Connor Skyrnsky, Fleur Mainville and many more.
“Folks are welcome to make pledges at any of the banks in the county as well as at the credit union, East Coast FM, The Advocate and The News,” says Sobey. “And they will be open a week before the telethon to pledge early.”
Pledging for the event will begin November 21 at the locations listed above and anyone who donates early and honours their donation within a week after the event is entered in draws for various prizes.